# Choie — Product Design & Development Studio for Founders Choie is a product design and development studio for founders that designs and builds web and mobile products end to end — the same people make the design decisions and write the code that ships. Senior hands stay close from first idea to launch. What we design, we build. From first idea to working product. Category: Product design and development studio. Based in Milan, Italy. info@choie.co. [Book an intro call](https://cal.com/choie/intro-call). [Contact](https://www.choie.co/contact). HTML: https://www.choie.co/ ## Product design and development, together. One team from first decision to launch. ### Decide — Product strategy and UX design Flows, hierarchy, and the calls behind them. What to build first, what to cut. You get decisions, not a folder of screens. ### Build — Web, iOS, and Android development AI-accelerated web and mobile apps, directed by senior product judgment. Architecture, testing, and quality stay our responsibility. You own every line. ### Launch — Marketing site and measurement A site that explains the product in one screen and turns visitors into users. Then we watch what they do. ## Work from products that shipped. Interfaces we designed and built, shown as they went live. Selected work across web, branding, mobile apps, and UI/UX. [View the work](https://www.choie.co/work) ## Trusted to make complex products feel simple. Clear thinking, thoughtful design and systems built to grow. ### Papaya — Project Manager Choie helped us make paying a bill feel simple, from the first scan to the final payment. They also gave us a design system that keeps the whole experience consistent. Scanning, payment flows, and design system ### Sustainment — CEO Our procurement workflows are complex. Choie made them easier to follow and gave us a design system we can build on as our product grows. Procurement flows and design system ### HICX — CEO Choie made our no-code workflows easier to use without losing the flexibility we needed. Now, every new flow starts from the same clear, consistent design system. No-code flows and design system ## Choie is a founder-led product design and development studio. Senior hands stay close from first idea to launch. ### People first Start with who will use it. Everything else follows. ### Function with care Beauty without function is decoration. Function without care is friction. ### Watch, then build Look at how people actually move through a product, then make it feel natural. ### Outcomes, not ornament If it doesn't help conversions, retention, or revenue, it isn't finished. ### Simple on purpose Reject complexity for its own sake. Clarity, speed, and simplicity win. ### Built to last Design for how the company will run next year, not only launch day. ## One call. A written scope. A live link every Friday. You always know where the project is. ### Scope One call about your goals, your users, and what is in the way. A written scope and a fixed price follow within two days. ### Build Design and code move together, in the same hands. Every Friday you get a live link to use, not a mockup to review. ### Ship We launch, watch real people use it, and fix whatever gets in their way. Then we decide together what comes next. ## The right fit keeps scope, timing and price clear. Focused product work, weekly decisions and one accountable owner. ### Best fit - A focused web or mobile product - One primary user and critical workflow - A founder or executive can make weekly decisions - A clear launch goal and realistic first release ### Better elsewhere - A large program spanning many teams - Several platforms and complex integrations at once - Open-ended staff augmentation - No clear owner, user or first release ## Three ways in. Pick by where you are. Fixed prices, written scope, no surprises. ### Prove it — Fixed $4,900 (One week) An idea on Monday. A coded product experience on Friday. - One critical workflow, up to eight key screens or states - A coded prototype with real product behavior, not a Figma mockup - Delivered in five working days - One concise build recommendation - One revision round - User recruitment and formal testing are not included - The full fee is credited to a build started within 60 days ### Ship it — From $19,000 (Four to six weeks) Your product, live, in your users' hands. - Designed and built by the same people. Nothing gets lost in between. - A live link every Friday. You use it, not review it. - Real code on the web, iOS, or Android. All of it yours. - One price, one date, both written down before we start - Paid in three steps: start, design sign-off, launch ### Grow it — From $7,900 / month (Month to month) Your product keeps getting better. Every week. - Reserved product capacity throughout the month - One clear product priority at a time - Design and development move together - Something meaningful ships every week - Direct communication with the people doing the work - Major new products and complex integrations are scoped separately - Stay while it is useful. Leave any month. Not sure? Start with the week. Either way you will know, and the full fee comes off a build started within 60 days. ## Questions, answered before you ask. The things founders want to know on the first call. ### What is Choie? Choie is a product design and development studio for founders. We design and build web and mobile products end to end: the same people make the design decisions and write the code that ships. ### Who is Choie for? Founders and early teams who need design and engineering in the same hands — taking a product from an idea to a first version, or making one that is already live easier to use. ### What does Choie actually do? Three things. Decide: product strategy, user flows, and interface design, ending in decisions about what to build first. Build: production applications for the web, iOS, and Android. Launch: a site that explains the product, then measurement of how people use it. ### How much does product design and development cost? A one-week prototype is a fixed $4,900. A full build starts at $19,000. Ongoing monthly work starts at $7,900 per month. All prices include VAT — no VAT is added on top. Every project gets a written scope with a fixed total before any work starts. ### How long does a project take? A prototype takes one week. A full build takes four to six weeks. Monthly engagements run open-ended and can be ended any month. You get the written scope and a fixed date within two days of the intro call. ### Who owns the designs and the source code? You do. Once the fees for a deliverable are paid in full, the designs and the source code written for you are yours to use, modify, and distribute without restriction. Third-party libraries, fonts, and software stay under their own licences. ### What happens if something breaks after launch? We fix defects in our own work at no charge for 30 days after launch. Past that, a month-to-month engagement covers ongoing changes and fixes. ### Do you use AI to write the code? Yes. We use AI to accelerate implementation, while senior product judgment still directs architecture, testing, review, and quality. It makes delivery faster; it does not change who is responsible for the result. You own every line. ### Do you build mobile apps as well as web apps? Yes. Real applications for the web, iOS, and Android — not wrappers around a website. ### How do we start? One 30-minute intro call about your goals, your users, and what is in the way. No preparation needed. A written scope and a fixed price follow within two days. ### What if we are not sure what to build yet? Start with the one-week prototype. You get one critical workflow as a coded product experience with real behavior, not a Figma mockup, plus a concise recommendation on what to build next. If you begin a build within 60 days, the fee is credited in full. ### Where is Choie based? Milan, Italy. Work happens remotely, in English, and everything is agreed in writing before it starts. ## Have something worth building? Send a few lines about it. You will get an honest reply within two days, and a plan if it fits. [Book an intro call](https://cal.com/choie/intro-call)