# Choie

> Choie is a product design and development studio for founders that designs and builds web and mobile products end to end — the same people make the design decisions and write the code that ships. Senior hands stay close from first idea to launch.

Choie (also written Choié) is based in Milan, Italy and works remotely, in English. Contact: info@choie.co.

## Pages

- [Home](https://www.choie.co/): Choie is a product design and development studio for founders. We design and build web, iOS, and Android products end to end. Fixed prices from $4,900.
- [Home (Markdown)](https://www.choie.co/index.md): Same page as machine-readable markdown.
- [Work](https://www.choie.co/work): Interfaces we designed and built with founders — shown as they went live, not as concept boards.
- [Work (Markdown)](https://www.choie.co/work.md): Work page as markdown.
- [Contact](https://www.choie.co/contact): Tell us a little about what you are building and where you need help. You will get an honest reply within two business days.
- [Contact (Markdown)](https://www.choie.co/contact.md): Contact page as markdown.
- [Pricing](https://www.choie.co/pricing): Choie's prices: a one-week coded prototype for a fixed $4,900, full web and mobile builds from $19,000, ongoing product work from $7,900 a month. VAT included, written scope first.
- [About](https://www.choie.co/about): Founder-led studio in Milan, Italy; Kleant Zogu leads product and design on every engagement.
- [Process](https://www.choie.co/process): A prototype takes one week. A full build takes four to six weeks. A written scope and a fixed date follow the intro call within two days, and you get a live link to use every Friday.
- [Compare](https://www.choie.co/compare): Four ways for a founder to get a product designed and built, compared on who does the work, pricing model, ownership, speed, and fit — including when a small studio like Choie is the wrong choice.
- [Privacy Policy](https://www.choie.co/privacy): How Choie collects, uses, and protects personal data.
- [Terms of Use](https://www.choie.co/terms): How a project is agreed, how payment works, and who owns the designs and code.
- [Full fact sheet](https://www.choie.co/llms-full.txt): Complete extract of public facts, prices, process, comparison, and answers.
- [FAQ feed](https://www.choie.co/feed.xml): Questions and answers as RSS.
- [Book an intro call](https://cal.com/choie/intro-call): 30-minute intro call.

## Guides

- [How much does an MVP cost? A fixed-price answer](https://www.choie.co/guides/mvp-cost): At Choie a one-week coded prototype is a fixed $4,900 and a first version of a web or mobile product starts at $19,000. This guide explains what moves the number and how to keep it fixed.
- [Who owns the code when you hire a studio?](https://www.choie.co/guides/who-owns-the-code): At Choie, you do: once the fees for a deliverable are paid in full, the designs and source code written for you are yours without restriction. What that means, what stays under third-party licences, and what to check in any studio's terms.
- [How we use AI to build products](https://www.choie.co/guides/ai-accelerated-development): Yes, Choie uses AI to write code. It speeds up implementation and does not change who is responsible for the result: senior product judgment directs architecture, testing, review, and quality, and you own every line.

## Optional

- [Sitemap](https://www.choie.co/sitemap.xml)

## What Choie does

- **Decide — Product strategy and UX design.** Flows, hierarchy, and the calls behind them. What to build first, what to cut. You get decisions, not a folder of screens.
- **Build — Web, iOS, and Android development.** AI-accelerated web and mobile apps, directed by senior product judgment. Architecture, testing, and quality stay our responsibility. You own every line.
- **Launch — Marketing site and measurement.** A site that explains the product in one screen and turns visitors into users. Then we watch what they do.

## Pricing

All prices in USD and inclusive of VAT; no VAT is added on top. Every project is quoted with a written scope and a fixed total before work starts.

- **Prove it** — fixed $4,900, one week. An idea on Monday. A coded product experience on Friday.
- **Ship it** — from $19,000, four to six weeks. Your product, live, in your users' hands.
- **Grow it** — from $7,900 / month, month to month. Your product keeps getting better. Every week.

## Questions and answers

### What is Choie?

Choie is a product design and development studio for founders. We design and build web and mobile products end to end: the same people make the design decisions and write the code that ships.

### Who is Choie for?

Founders and early teams who need design and engineering in the same hands — taking a product from an idea to a first version, or making one that is already live easier to use.

### What does Choie actually do?

Three things. Decide: product strategy, user flows, and interface design, ending in decisions about what to build first. Build: production applications for the web, iOS, and Android. Launch: a site that explains the product, then measurement of how people use it.

### How much does product design and development cost?

A one-week prototype is a fixed $4,900. A full build starts at $19,000. Ongoing monthly work starts at $7,900 per month. All prices include VAT — no VAT is added on top. Every project gets a written scope with a fixed total before any work starts.

### How long does a project take?

A prototype takes one week. A full build takes four to six weeks. Monthly engagements run open-ended and can be ended any month. You get the written scope and a fixed date within two days of the intro call.

### Who owns the designs and the source code?

You do. Once the fees for a deliverable are paid in full, the designs and the source code written for you are yours to use, modify, and distribute without restriction. Third-party libraries, fonts, and software stay under their own licences.

### What happens if something breaks after launch?

We fix defects in our own work at no charge for 30 days after launch. Past that, a month-to-month engagement covers ongoing changes and fixes.

### Do you use AI to write the code?

Yes. We use AI to accelerate implementation, while senior product judgment still directs architecture, testing, review, and quality. It makes delivery faster; it does not change who is responsible for the result. You own every line.

### Do you build mobile apps as well as web apps?

Yes. Real applications for the web, iOS, and Android — not wrappers around a website.

### How do we start?

One 30-minute intro call about your goals, your users, and what is in the way. No preparation needed. A written scope and a fixed price follow within two days.

### What if we are not sure what to build yet?

Start with the one-week prototype. You get one critical workflow as a coded product experience with real behavior, not a Figma mockup, plus a concise recommendation on what to build next. If you begin a build within 60 days, the fee is credited in full.

### Where is Choie based?

Milan, Italy. Work happens remotely, in English, and everything is agreed in writing before it starts.