# Product design and UX

Choie's product design covers strategy, user flows, and interface design for web, iOS, and Android products. The people who make the design decisions also write the code, so what you approve is what ships. It is part of every engagement, from a $4,900 coded prototype to a full build from $19,000.

Also called: Product strategy, UX design, UI design, UX and UI design.

Bought through: Prove it (fixed $4,900, one week); Ship it (from $19,000, four to six weeks); Grow it (from $9,900 / month, month to month). Prices are in US dollars, with no tax added on top.

## Who it is for

Founders and early teams who need to decide what to build, in what order, and how it should work, and who want those decisions turned into working software rather than a folder of screens.

- **Founders with an idea and no product yet**, who need the first workflow designed and tried before paying for a full build.
- **Teams with a live product that people find hard to use**, where sign-ups stall or support keeps answering the same questions.
- **Teams about to build**, who want flows, hierarchy, and the order of work settled before the engineering starts.
- **Teams inside larger companies** with a defined project, such as a new product or a workflow people struggle with.

It works best when one founder or executive can make product decisions every week. Design moves only as fast as the decisions behind it.

## The problems it solves

- **Too many ideas for the first release.** Deciding what ships first and what waits is the hardest call in an early product. We make it with you, in writing, so the build has a clear edge.
- **A product that makes sense to the team but not to users.** Flows that grew one feature at a time end up with dead ends and screens nobody can find. We follow the path a real user takes and remove what gets in the way.
- **Designs that do not survive the build.** When a designer hands files to a separate developer, details get reinterpreted or dropped. Here the same people design and code, so each decision is checked against real constraints as it is made.
- **Mockups that hide the hard parts.** Static screens show the happy path with tidy sample data. Working code shows empty states, errors, slow responses, and long names early, while they are still cheap to fix.

## What you get

You get decisions, not a folder of screens. Depending on the engagement, that means:

- User flows for the critical workflows, with the reasoning written down.
- Information hierarchy: what each screen is for, what comes first, and what was cut.
- Interface design for every screen and state in the scope, including empty, loading, error, and success.
- A working version in code that you can use: a one-week coded prototype, or the live link from a build.
- The designs and the source code, yours once each deliverable is paid for.

## How it runs

Product design is not a separate phase that ends in a handoff. It runs inside every engagement, in the same hands as the code.

1. **Intro call.** Thirty minutes on your goals, your users, and what is in the way. No preparation needed. A written scope and a fixed price follow within two days.
2. **Decide.** In a build, the first two weeks settle the flows, the hierarchy, and what to build first. In a prototype week, day one picks the one critical workflow and the screens it needs.
3. **Design in code.** Screens are built as they are designed, so you react to working software. During a build there is a new live link every Friday to use, not a mockup to review.
4. **Watch and adjust.** After launch, we watch how real people use the product and fix whatever gets in their way.

Kleant Zogu, the founder, leads product and design on every engagement and has spent more than 15 years designing human-centered software. Trusted collaborators join when the scope needs a specialist.

## Price and timeline

There is no separate price list for design. Product design is part of all three engagements, and no tax is added on top of any price.

| Engagement | Price | Time | Design work it covers |
| --- | --- | --- | --- |
| Prove it | Fixed $4,900 | One week | One critical workflow, up to eight key screens or states, as a coded prototype |
| Ship it | From $19,000 | Four to six weeks | Flows and interface design for the whole first release, built as it is designed |
| Grow it | From $9,900 a month | Month to month | Ongoing design improvements to a live product, one priority at a time |

Teams in larger companies can also buy it as a [company project](https://www.choie.co/enterprise), scoped in writing from $19,000. The written scope fixes the deliverables, the date, and the total before work starts.

## When not to hire Choie for this

- **You need a large research program first.** Recruiting participants and running formal usability studies are not part of the prototype week. A research agency is a better fit for that.
- **You want a designer inside your team for an open-ended period.** That is staff augmentation or a hire, and Choie does not offer it.
- **The work needs many designers at once.** A whole department's roadmap needs more capacity than a studio that takes no more than two projects at a time. One defined project inside a larger company is a good fit.
- **Nobody can make decisions each week.** Design stalls without an owner. If the person who decides is not available yet, it is better to wait until they are.

## Common questions

### What is the difference between product design and UI design?

Product design covers the whole decision: who the product is for, which workflow matters most, how the steps flow, and how each screen looks and behaves. UI design is the last part of that, the visual layer of each screen. Choie does all of it, and writes the code too.

### Can Choie redesign a product that is already live?

Yes. Making a live product easier to use is one of the two things Choie is for. Ongoing improvements run month to month from $9,900 a month, one priority at a time. A larger rework gets a written scope and a fixed total before it starts, like any other project.

### How long does product design take?

For one workflow, one week: the coded prototype covers up to eight key screens or states in five business days. For a whole first release, design runs inside a four to six week build, with the main decisions settled in the first two weeks.

### Who owns the designs?

You do, once the fees for each deliverable are paid in full. That covers the designs and the source code written for you. Third-party fonts and libraries stay under their own licenses.

Guides: [How much does an MVP cost? A fixed-price answer](https://www.choie.co/guides/mvp-cost.md), [Who owns the code when you hire a studio?](https://www.choie.co/guides/who-owns-the-code.md).

Glossary: [Product design](https://www.choie.co/glossary/product-design.md), [UX design](https://www.choie.co/glossary/ux-design.md), [UI design](https://www.choie.co/glossary/ui-design.md), [Product discovery](https://www.choie.co/glossary/product-discovery.md), [Design handoff](https://www.choie.co/glossary/design-handoff.md).

Other services: [Web application development](https://www.choie.co/services/web-app-development.md), [iOS and Android app development](https://www.choie.co/services/mobile-app-development.md), [MVP development](https://www.choie.co/services/mvp-development.md), [One-week coded prototype](https://www.choie.co/services/coded-prototype.md), [Design systems](https://www.choie.co/services/design-systems.md), [Launch sites and measurement](https://www.choie.co/services/launch-sites.md).

HTML: https://www.choie.co/services/product-design