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PricingPrices last reviewed

Pricing for product design and development

A one-week coded prototype is a fixed $4,900. A full web or mobile build starts at $19,000 and takes four to six weeks. Ongoing product work is from $9,900 a month. Defined projects for teams in larger companies are scoped in writing from $19,000. Prices are in US dollars with no tax added on top, and every project gets a written scope with a fixed total before any work starts.

Three engagements at a glance

One week

Prove it

An idea on Monday. A coded product experience on Friday.

Best when: You need to see the idea working before committing to a full build.

Fixed

$4,900

USD, no tax added on top

Start the week
  • One critical workflow, up to eight key screens or states
  • A coded prototype with real product behavior, not a Figma mockup
  • Delivered in five business days
  • One concise build recommendation
  • One revision round
  • User recruitment and formal testing are not included
  • The full fee is credited to a build started within 60 days

Four to six weeks

Ship it

Your product, live, in your users' hands.

Best when: The product is decided and needs to be live in your users' hands.

From

$19,000

USD, no tax added on top

Start the build
  • Designed and built by the same people. Nothing gets lost in between.
  • A live link every Friday. You use it, not review it.
  • Real code on the web, iOS, or Android. All of it yours.
  • One price, one date, both written down before we start
  • Paid in three steps: start, design sign-off, launch

Month to month

Grow it

Your product keeps getting better. Every week.

Best when: The product is live and needs to keep improving every week.

From

$9,900/ month

USD, no tax added on top

Start the month
  • Reserved product capacity throughout the month
  • One clear product priority at a time
  • Design and development move together
  • Something meaningful ships every week
  • Direct communication with the people doing the work
  • Major new products and complex integrations are scoped separately
  • Stay while it is useful. Leave any month.

All prices are in US dollars, and no tax is added on top. Where a price says “from,” the final total depends on the agreed scope, not on an added tax. The written scope states one number, and that number is what you pay.

Projects for larger companies

Company projects start from $19,000 and are quoted in writing after an intro call, with the timeline set in the scope. They follow the same rules as every engagement: one fixed total with no tax added on top, and the code yours once it is paid for.

  • NDA and data protection

    We sign an NDA before you share anything confidential, and a GDPR data processing agreement when the work involves personal data.

  • Procurement-friendly invoicing

    Invoices against your purchase order, with payment terms such as net 30 agreed in the written scope.

  • Inside your systems

    Work happens in your repositories, cloud accounts, and design tools, under your access and security policies.

  • Alongside your team

    We can design and build end to end, or work with your engineers and designers on one defined project.

What these projects look like and how they run: projects for larger companies.

What every price includes

  • No tax added on top

    The price shown at checkout or agreed in the written scope is the total you pay. Any VAT that applies is already inside that number.

  • A written scope and a fixed total

    Nothing starts until deliverables, timing, and price are in writing. Changes are agreed in writing too, and may change the price or timeline.

  • Ownership

    Once the fees for a deliverable are paid in full, the designs and the source code written for you are yours to use, modify, and distribute without restriction.

  • Thirty days of defect fixes

    For 30 days after launch, defects in our own work are fixed at no charge.

  • The prototype credit

    The full Prove it fee is credited against a build that starts within 60 days of the prototype being delivered.

Ownership in detail: who owns the code.

How payment works

  • Prove it

    A one-time payment made in advance through Stripe Checkout. The contract is formed when Stripe confirms payment; we confirm a start date within one business day.

  • Ship it

    Paid in three steps: at the start, at design sign-off, and at launch. Unless the written scope says otherwise, that is 50%, 25%, and 25%. Invoices go through Stripe.

  • Grow it

    Renews monthly and is billed in advance until canceled. You can cancel any time through the Stripe customer portal; it takes effect at the end of the current paid month.

  • Company projects

    Invoiced against your purchase order, with the payment split and payment terms, such as net 30, agreed in the written scope.

The full terms are in the Terms of Use, sections 3 to 5.

What moves a “from” price

Ship it and Grow it are quoted from a starting figure because the work differs from product to product. The written scope fixes the number before we begin. The things that move it:

  1. How many platforms ship in the first release: web only, or web plus iOS and Android.
  2. How many critical workflows the first release has to cover, and how many screens each needs.
  3. Integrations with payment, identity, or third-party systems.
  4. Whether a marketing site and measurement are part of the same release.
  5. How many decisions are already made. A prototype week usually lowers the build quote.

What is not in the price

  • User recruitment and formal usability testing during the prototype week.
  • Third-party services, software, fonts, and libraries, which stay under their own licenses.
  • Major new products and complex integrations during a monthly engagement; these are scoped separately.
  • Changes and fixes after the 30-day defect period; a monthly engagement covers those.

Questions about price and terms

How much does product design and development cost?

A one-week prototype is a fixed $4,900. A full build starts at $19,000. Ongoing monthly work starts at $9,900 per month. All prices are in US dollars, and no tax is added on top. Every project gets a written scope with a fixed total before any work starts.

How long does a project take?

A prototype takes one week. A full build takes four to six weeks. Monthly engagements run open-ended and can be ended any month. You get the written scope and a fixed date within two days of the intro call.

Who owns the designs and the source code?

You do. Once the fees for a deliverable are paid in full, the designs and the source code written for you are yours to use, modify, and distribute without restriction. Third-party libraries, fonts, and software stay under their own licenses.

What happens if something breaks after launch?

We fix defects in our own work at no charge for 30 days after launch. Past that, a month-to-month engagement covers ongoing changes and fixes.

What if we are not sure what to build yet?

Start with the one-week prototype. You get one critical workflow as a coded product experience with real behavior, not a Figma mockup, plus a concise recommendation on what to build next. If you begin a build within 60 days, the fee is credited in full.

Not sure which engagement fits? See how a project runs, or send a few lines about the product and get an honest reply within two business days.

Have something worth building?

  • Product strategy
  • iOS
  • Design systems
  • Launch sites
  • Measurement
  • Android
  • Prototypes
  • UX design
  • MVPs
  • Web apps
  • UI design

Send a few lines about it. You will get an honest reply within two days, and a plan if it fits.

info@choie.co
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