Terms of Use

1. Who we are

Choie
Milan, Italy
VAT number IT02039950478
info@choie.co

In these terms, “we” and “Choie” mean the business above, and “you” means the person or company using this website or engaging our services.

2. This website

The website describes what we do and how we work. Where a plan includes a button that opens Stripe Checkout, you can order that plan directly under the plan description and these terms. Other descriptions are invitations to discuss a project, not binding offers; those projects are agreed through a written scope as described in section 4.

You may browse the site and share links to it. You may not copy, scrape, or reuse its text, designs, illustrations, code, or logo without our written permission, other than for personal, non-commercial reference. All intellectual property in the site belongs to us or our licensors.

We try to keep the site accurate and available, but we do not guarantee that it is error-free or uninterrupted, and we may change or take it down at any time.

3. Our offers

The site describes three ways of working together: a one-week prototype (“Prove it”), a fixed-scope build (“Ship it”), and an ongoing monthly engagement (“Grow it”). Prove it has a fixed price and scope. Ship it is priced from the amount shown and requires a written scope. Grow it is a month-to-month subscription; Stripe shows the exact recurring amount and billing frequency before you pay.

Prices on the site include applicable VAT. The price shown at checkout or agreed in the written scope is the total you pay; no VAT is added on top. Where a price is shown “from”, the final total depends on the agreed scope, not an additional VAT charge. Any applicable VAT forms part of that total.

4. How a project is agreed

For a direct online order, the contract is formed when Stripe confirms payment. The plan description, checkout summary, and these terms form the agreement. We contact you within one working day to confirm the earliest available start date and the first priority. If we cannot agree a start date before work begins, either party may cancel and we refund the payment in full.

For Ship it or another tailored engagement, we send a written scope by email. It describes what we will deliver, when, for how much, and how payment is split. The contract is formed when you accept the scope in writing (email is enough) and any required first payment is received. Changes are agreed in writing and may change the price or timeline.

The Prove it fee is fixed and paid in advance. If you start a build with us within 60 days after the prototype is delivered, we credit that fee against the build price.

5. Payment

Direct online orders are paid through Stripe by the payment methods shown at checkout. Prove it is a one-off advance payment. Grow it renews monthly and is billed in advance until cancelled. You can cancel through the Stripe customer portal at any time; cancellation takes effect at the end of the current paid month and no further monthly charge is made.

Scoped projects are invoiced through Stripe and payable within the term shown on the invoice. Unless the written scope says otherwise, a build is paid 50% at the start, 25% at design sign-off, and 25% at launch.

If a payment is late, we may pause work until it is received, and the timeline moves accordingly. For business clients, late payments accrue interest under Italian Legislative Decree 231/2002. We do not store your card details; Stripe processes payments under its own terms and privacy policy.

Fees for work already performed and subscription periods already started are not refundable, except where the law requires otherwise. If you cancel a project before completion, you pay for work performed and any milestone already started. If we are unable to deliver for reasons within our control, we refund the part of the fee that relates to work not performed.

6. Your responsibilities

You provide the material, access, and decisions we need in good time, and you make sure you have the right to use anything you give us (text, images, brand assets, third-party services). You are responsible for the accuracy of your content and for the legality of your product in the markets where you offer it. Delays on your side may move the timeline.

7. Ownership of the work

When the fees for a deliverable are paid in full, you own the designs and the source code we create specifically for you, and you may use, modify, and distribute them without restriction. Until then, they remain ours and you have a licence to review them.

Some deliverables include third-party software, fonts, or libraries. These remain under their own licences, which we will identify when relevant. We also keep the right to reuse general know-how, techniques, and tooling that are not specific to your project.

We show or identify client work publicly only with the client's written permission. We may describe our general experience in a way that does not identify the client or reveal confidential information.

8. Confidentiality

Each party keeps the other's non-public information confidential and uses it only for the project. This survives the end of the engagement for three years, and indefinitely for trade secrets. It does not cover information that is public, already known, or required to be disclosed by law.

9. Warranties and liability

We perform our services with professional skill and care. For 30 days after launch, we fix defects in our work at no charge. We do not guarantee any particular commercial result, such as a level of conversions, revenue, or app-store ranking.

To the extent permitted by law, our total liability for a project is limited to the fees you paid us for that project, and we are not liable for indirect losses such as lost profit or lost data. Nothing in these terms limits liability for wilful misconduct or gross negligence (Article 1229 of the Italian Civil Code), or any liability that cannot be limited by law.

10. If you are a consumer

Our services are designed for businesses. If you engage us as a private individual for purposes outside your trade or profession, you are a consumer under the Italian Consumer Code (Legislative Decree 206/2005) and nothing in these terms limits your statutory rights. In particular, you may withdraw from a distance contract within 14 days of concluding it without giving a reason, by emailing info@choie.co. If you asked us to begin work during that period, you pay for the part of the service performed before you withdrew, and the right of withdrawal ends once the service has been fully performed if you expressly agreed to early performance and acknowledged that full performance would end that right.

11. Governing law and disputes

These terms and any contract with us are governed by Italian law. Any dispute is subject to the exclusive jurisdiction of the Court of Milan, Italy. If you are a consumer, you keep the right to bring or defend proceedings in the courts of the place where you live, and you may use an out-of-court dispute resolution body recognised under Legislative Decree 206/2005. Before going to court, we ask that you write to us so we can try to resolve the matter directly.

12. Changes to these terms

We may update these terms. The date at the top shows the current version. Changes do not affect a project already agreed under an earlier version unless you agree to them.