Who it is for
Founders launching a product who need a site that says what it is, who it is for, and what to do next, and who want to know whether that site is working.
- Founders launching a new product who want the site to go live with the first version of the app.
- Teams whose current site does not explain the product, where visitors arrive and leave without signing up.
- Teams who cannot tell what is working because nothing measures where visitors drop off.
The problems it solves
- A site that does not say what the product does. Visitors decide quickly. If the first screen does not say what the product is and who it is for, they leave.
- A site built apart from the product. When a different team builds the site, the story and the product drift apart. Here the people who built the product build the site, so its claims match what the product does.
- No numbers, or the wrong ones. Page views do not tell you whether people sign up. Measurement goes on the steps that matter: arriving, understanding, and starting.
- Slow, heavy pages. Templates and page builders often load far more than a page needs. A site built in code loads what it uses.
What you get
- A marketing site designed and built in code: the home page and the pages the scope names, such as pricing, about, and contact.
- A message and page structure that explain the product in one screen, worked out with you.
- Measurement of the steps that matter, such as visits, sign-ups, and the first action in the product, with consent asked for where the law requires it.
- The search basics: page titles, descriptions, structured data, and a sitemap.
- After launch, a look at what visitors actually do, and changes based on it.
- The designs and the code, yours once each deliverable is paid for.
How it runs
A launch site is usually scoped into the same release as the product, so the two go live together.
- Scope. The intro call and the written scope decide which pages the site needs and what to measure.
- Decide the message. What the product is, who it is for, and the one action a visitor should take, settled before any page is designed.
- Design and build. The same people design and code the site and the product, with a live link to use every Friday.
- Launch and watch. The site goes live with the product. Then we look at what visitors do and fix what gets in their way.
Price and timeline
A launch site is priced as part of an engagement, not on a separate price list. Prices are in US dollars, with no tax added on top.
- With the product (Ship it). From $19,000 for four to six weeks. Whether a marketing site and measurement are part of the same release is one of the things that set the final number in the written scope.
- For a live product (Grow it). From $9,900 a month, month to month. Reworking the site and acting on what the numbers show can be the priority for a month.
Hosting, domains, and other third-party services are billed by their providers. The pricing page lists what is and is not included.
When not to hire Choie for this
- You only need a simple site with no product behind it. A template or a site builder may do the job for far less.
- You want ads, social media, or campaigns run for you. Choie builds the site and measures how it works, but does not run paid advertising or marketing campaigns.
- The product is not decided yet. A site cannot explain a product that is still changing shape. Start with a coded prototype instead.
Common questions
What does the measurement include?
Tracking of the steps that show whether the site works, such as visits, sign-ups, and the first meaningful action in the product. The written scope names the events and the tools, and consent is asked for where the law requires it.
Can my team edit the site without a developer?
If your team needs to change pages often, the scope can include a content management system for that. If not, a site written in code is simpler and faster, and changes go through whoever maintains it.
How is a launch site different from a site builder template?
A template is made for any product. A launch site is designed around one product and one message, built in code to load fast, and measured from the day it goes live, by the people who built the product it describes.
Who owns the site?
You do, once the fees are paid: the designs and the code. Hosting, domain, and analytics accounts work best in your own name from the start, so ownership on paper matches access in practice.